Finding the Right Link: Food Packaging for the Modern Consumer
Innovative packaging is an effective tool that FMCG businesses can use to give their brands that all-important competitive edge. Products with outstanding shelf appeal have a greater chance of attracting the attention of consumers and encouraging them to make the decision to buy.
While food companies continue to review the consumer trends that affect purchasing behaviors, it is important that they also examine global packaging trends, to develop successful strategies that enhance their product offerings while reducing costs. Finding the right link between consumer trends and packaging selection could determine the success or failure of a product line.
While successful packaging helps a product reach the pantry shelf in the first place, it is the product itself that keeps it there. Attractive packaging may entice and secure the first-time purchase of a product, but the consumer’s experience of the product will determine if they re-purchase the brand. This is why food marketers and packaging managers today must ensure products and packaging strategies are aligned. Product and packaging development should not be conducted in isolation.
In recent years, the following consumer trends have forced manufacturers to re-think their packaging offerings. The companies that change and evolve with customers will succeed, while the brands that fail to change will become extinct.
In a world starved for time, consumers crave convenience Product Packaging in Vietnam to reduce the time spent on preparing meals, and innovative packaging can deliver what they want. A classic example of this can be seen in the success of pre-cut fresh produce in the Australian retail market, where consumers are prepared to pay more than double for packaged, hygienically washed and cut vegetables.
To support this trend, packaging companies are continuing to develop specialized breathable packaging, to extend the shelf life of the food it protects as the product passes along the supply chain from the farm through to the consumer.
Microwavable meals were developed primarily for convenience, which came at the expense of product freshness and-sometimes-taste. Several attempts have been made in recent years to enhance the quality of ingredients found in these meals, yet challenges still exist. Customer feedback indicates that microwavable meals are easy to overcook, often do not cook evenly, and can dry out during the reheating process.